Welcome to imm3rsive

An online magazine dedicated to immersive storytelling, at the crossroads of film, videogames and interactive experiences.

In November 2014, interviewed by British magazine Empire, James Cameron said about the upcoming sequels to “Avatar”: “You will shit yourself with your mouth wide open.” On that same day, we experienced our first shot of modern virtual reality, and it blew our minds. Time to say goodbye to the pixelated experiences we had in the 90s. For the first time, it seemed like – felt like – being teleported into another world. The term storyworld was finally making sense.

It also raised thousands of questions. What kind of stories would we get to experience with such a powerful medium? Who would craft these new experiences, at the crossroads of movies and videogames? How do you address the audience when it is inside the screen? And will we have to endure motion sickness at work every day?

We set out to find answers, diving headfirst into VR during 2015, consuming all kinds of immersive content and experiences. We also reached out to creators exploring the new frontiers of storytelling, innovators shaping a highly emotional – sometimes magical – medium.

Today, we’re launching imm3rsive to share these experiences with you and report on the shifts happening in the entertainment landscape. We’ll be sharing insights from the most talented creatives and keep you updated on the best immersive content out there.

Immersive storytelling?

imm3rsive is dedicated to new narrative forms of entertainment: virtual reality movies, installations and experiences, 360° video, 3D/4D movies, AR storytelling and immersive attractions.

We keep tabs on an industry projected to be worth $30 billion by 2020, and look at trends shaping the future of entertainment. While gaming is currently dominating the VR narrative content landscape, movies (fiction, animation, documentary), music, news, sports and marketing are also embracing immersive formats.

With the launch of high-end VR headsets (Oculus Rift, HTC Vive, PlayStation VR), the increasing number of dedicated studios and distribution platforms, the future looks exciting. But again, all this novelty would amount to nothing without compelling content.


The Team

Dan Benzakein Founder & Editor 
Bruno Masi, contributing editor
Ana Maria Ghitoiu, contributing reviewer
Emeline Rosendo, North American editor



Want to submit content for a review, or information regarding upcoming projects?
Interested in writing for us? We are always on the lookout for talented contributors from all over the planet.
Get in touch with us here.

Advertising, sponsorships & partnerships

For any advertising, sponsorship and partnership opportunities, please contact us here.

Follow us

Twitter Facebook     

Header image: Quasar by FIELD – Ars Electronica

0 Comment

Comment / Commenter





We are building a community of people interested in immersive stories & experiences.
Sign up below to stay updated on the best narrative VR.

You have successfully subscribed. Please check your inbox and confirm subscription.


Intéressé(e) par les contenus et expériences immersifs ? Inscrivez-vous ci-dessous pour recevoir notre sélection d'articles et de contenus [Anglais].

Un e-mail de validation a été envoyé à l'adresse e-mail indiquée. Veuillez cliquer sur le lien qu'il contient afin de confirmer votre abonnement.